I coach small business owners on how to enhance the growth and value of their companies through our proprietary Value Builder System approach.
Mitchell York is a Professional Certified Coach (PCC) who helps business owners maximize the value of their companies. A professional coach for more than 15 years, Mitch has worked with clients in a range of industries including financial services, energy, healthcare, legal, media, education, franchising, manufacturing and the arts. He is an affiliate of Built to Sell Inc., which developed the Value Builder System to increase the value of entrepreneurial companies; and ClientWise Inc., a national coaching and training company for financial advisors. Prior to becoming a coach, Mitch had a successful corporate career in senior executive positions with high-growth companies. He was president of LendingTree Inc. in its startup phase, creating processes and procedures to help the company position itself for rapid growth, and mentoring its management team and workforce. Later, he was president of NetCreations Inc., a publicly held email marketing company, where he built the executive management team and positioned the company for a successful acquisition. Mitch was the founding publisher of TechWeb, the first technology website to sell advertising, and vice president and founder of the Internet division of CMP Media Inc., an international media company that was sold for close to $1 billion, in significant part because of the Internet assets he nurtured. At CMP for 17 years, Mitch was the editorial director of the company’s Travel Group and the founding editor, and later publisher, of Business Travel News. He later was the publisher of VARBusiness, one of CMP’s leading technology magazines. He also served as senior vice president of Ziff Davis Media where he published InteractiveWeek, one of the pioneering newspapers covering e-commerce. In late 2001, Mitch launched his coaching practice. Since then, he has worked with hundreds of individual and corporate clients. He is a certified graduate of Coach U, the world’s largest coach training institution, and a member of the International Coach Federation, from which he received his Professional Certified Coach (PCC) credential. He received an M.B.A. from Columbia University and a B.A. with honors in English from Northwestern University.
The 8 Core Drivers of Business Value
Many entrepreneurs use their Profit & Loss statement as their report card at the end of the year. They may even use their P&L to figure out what their company is worth by applying a multiple to their profit. But having worked with more than 17,000 entrepreneurs using The Value Builder System™, we’ve seen examples of companies that fetch up to three times more than the average price for companies in their industry. Whether you want to sell your business – or just know that you could – you’ll learn the eight things that drive the value of their companies and suggestions on how to dramatically increase the value of your businesses. During this session, we’ll look at how to: • Structure a business to maximize its value. • Accelerate the pace of positive word-of-mouth for a business, using the same techniques as companies like Eventbrite, Intuit, Google and Apple. • Differentiate your business using the same methodology Warren Buffett looks for in the companies in which he invests. • Minimize your company’s reliance on their personal involvement.
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