Bob Lipp brings a unique perspective and entrepreneurial background that is sure to benefit our efforts and yours.
I had the pleasure of sitting down with Bob Lipp to discuss his new book, Talk Smart, and his interest in becoming part of the Long Island Speakers Bureau team. His straightforward writing style came through clearly as we discussed who would benefit the most from his book and workshops that are based on the knowledge he has accumulated throughout his successful career as a college Communications teacher and later as CEO of a Long Island advertising agency.
Talk Smart: A Practical Guide for Using the Spoken Word to Improve Your Business and Personal Life
The book focuses on items you should be thinking about to effectively influence your audience and become a great communicator. Bob makes it clear through examples that “communication is two or more people coming from the same starting point to resolve something.”
When I mention public speaking, many people often think I mean being a motivational speaker in front of large audiences, but that is not always the case. Some may be interested in that, or find their careers have placed them in a position where they are making large audience presentations, but for most speakers it is the one on one talks, the boardroom or small group discussions that present themselves. This is where Talk Smart really shines.
Bob’s book will replace that doubtful voice you hear when it is your turn to voice an opinion with a confident demeanor. His chapter titles provide a series of stepping stones to guide you in the direction of best practices when speaking:
Chapter 1: Words Matter
Chapter 2: Have a Core Message
Chapter 3: Get to Know Your Audience
Chapter 4: Be Flexible and Adapt
Chapter 5: Invite the Audience into the Conversation
Chapter 6: Pick Up On Physical Feedback
The book contains numerous “Pro Tips” that are quick pieces of advice that you can use immediately to communicate better. He also provides a number of “commentaries” in the appendix — from pointers for your next job interview to “10 Minutes to Better Communications,” which Bob says you should read if you don’t have time to read the entire book (at just under 100 pages, it won’t take you long; it’s the perfect lunchtime business book). Get Talk Smart at Amazon.
Read the book, or invite Bob to speak with your group in person to give your “audience” the tools they need to become effective communicators. As a former communications teacher at a major university and CEO of a marketing company, Bob can help you organize your thoughts to improve your speaking skills, especially when speaking to customers and fellow employees.